Purbeck Candles got in touch to book a product shoot to capture photos to use in marketing, on the website and for social media. These images needed to reflect the calm and natural vibe of the brand.
Phaedra, founder of Purbeck Candles, asked that this shoot would provide a variety of lifestyle images of her candles, diffusers and gift boxes. It was important that the images would give that ‘natural’ vibe reflective of the natural essential oils used.
Purbeck Candles is in the peninsula in Dorset, with Phaedra spending a lot of time walking on the beaches where she gathers inspo for her scents, so it was also important to bring that coastal element into the photos.
These product photos would be used on the Purbeck Candles website, on Instagram and Facebook and in some printed marketing too. These needed to be ‘lifestyle’ images, meaning they looked like they were captured in a real home, by a real customer, living a beautiful life – this would help sell the lifestyle that comes with a purchase from Purbeck Candles.
Props for the shoot were kept to natural tones, lots of warm whites and browns – reminiscent of the beach that inspires the candle scents. To reflect the natural element of the brand, we immediately gathered nature-inspired props such as wooden tables, cotton and house plants. We styled the studio as a calm and serene home, you might spot a lovely fluted glass wooden cabinet (which I have hired from Colin & Peg) and there are lots of soft fabrics and floaty curtains to add texture/soften the pictures.
We captured some group shots, which could be used for certain sections on the Purbeck Candles website to show all the products available in a certain range of scent.
To add a sense of life, the majority of the candles were captured lit (because who doesn’t want to see how the vessel glows!) We also captured images of the gift boxes being held and unwrapped to help potential customers envision that experience of receiving or gifting a beautiful box of candles.
We sent Phaedra a gallery of over 50 lifestyle product photos that beautifully show the products of Purbeck Candles and would help elevate the brand’s aesthetic.
The product photo shoot included mainly portrait orientation images as these are more of a priority for social media and e-commerce, however we did include a couple of landscape images for use as website banners.
These images are timeless, they can be used all year round, in all seasons which means Phaedra now has a bank of brand product photographs that can be dipped into at any time.
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