Cotswold-based Unfitted designs and handcrafts bespoke kitchens from the finest materials.
We worked with this independent business to capture their stunning work across multiple real-home locations, including this beautiful Cotswold estate.
For this shoot we wanted to showcase the stunning design and high-end features of a kitchen created by Unfitted.
As well as capturing the beauty and attention to detail, our client wanted to create imagery that would appeal and connect with a new and younger generation as the company evolves.
The imagery would be used on Unfitted’s new website, in printed and online brochures, press and social media therefore must combine a mixture of landscape and portrait orientation.
This location-based shoot involved re-working existing interiors to match the brief, including removing all homeowners’ belongings from work surfaces and surrounding areas and bringing in carefully selected props such as houseplants, wooden chopping boards, fresh fruit and utensils.
To complement the kitchen, any props used would be natural to match the colour pallet used in the kitchen design.
The photographs would be captured with natural light from the kitchen windows to show how the painted cabinets can look depending on the way the natural light hits them.
A series of location photographs of a space that the younger generation can visualise themselves in, inspiring them to want to purchase their own Unfitted kitchen.
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