Using homely and inviting styling and photography to introduce a brand-new kitchen accessory to the world.
To create lifestyle imagery of a new smart home refill service centred around a smart Bundantband sleeve that fits onto standard kitchen containers. The sleeves include a hidden smart scale that automatically re-orders home essentials when you need them.
Launching with laundry and dishwashing products, the photographs needed to show the contents and the Bundantband in use. It needs to be inviting and homely so the target audience could envision how the simple design could seamlessly fit into their own neutral homes.
The photography would be used on the website, in the press and on social media to launch the pre-order of Bundant and all must be in landscape orientation.
This studio-based shoot needed to reflect the laundry and dishwashing contents of the jars without the use of a real utility room so neutral props such as white linen, laundry baskets, high-end wooden furniture and a sink would be used to mimic this.
All photos were styled with lots of neutral tones, nods to the rust orange, linen and grey Bundant brand colours with warmth coming in from natural wood.
A collection of styled photographs that inspire viewers to learn how the Bundantband works and how this smart home device could seamlessly fit into their own day-to-day.
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