Using neutral and elegant styling to capture imagery of sweets and sweet boxes.
To style and capture pick and mix style sweets in a completely new and unseen way. The Lovely Sweet Co is a luxurious sweet box company offering a range of giftable boxes filled with some very aesthetically pleasing organised sweets.
Charlotte at The Lovely Sweet Co needed imagery for the new website which needed to include main product images, on a background of the peach brand colour, along with styled imagery in portrait and landscape.
This studio shoot needed to acknowledge that these sweets are playful and colourful but have that touch of luxury that appeals to The Lovely Sweet Co’s audience. The plain peach background for main product shots and neutral linen for styled shots allowed the sweets to really stand out.
Sweets are my downfall so resisting eating these whilst shooting was SO hard.
A series of photographs that clearly shows the contents of the sweet boxes but also helps customers envision gifting one of these boxes to a loved one (or to themselves if they love sweets as much as me!).
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